JW Marriott Crete Resort
Marriott International, Inc. has unveiled an exciting collaboration with Vasilakis SA to introduce the renowned JW Marriott brand to the breathtaking landscapes of Greece. Scheduled for its grand debut in 2025, the JW Marriott Crete Resort & Spa promises to sprawl across 100 acres of picturesque coastal beauty, offering a haven for discerning travelers seeking unparalleled hospitality and immersive well-being experiences.
In a strategic partnership, SWOT Hospitality, renowned for its adept management of upscale hotels across Greece, will join forces with Vasilakis SA and Marriott International as the trusted third-party operator of this franchised jewel.
Greece continues to captivate global travelers with its allure, and the signing of the JW Marriott Crete Resort & Spa underscores the growing demand for luxury accommodations nationwide. Jerome Briet, Chief Development Officer for Europe, Middle East & Africa at Marriott International, expressed enthusiasm about the venture, stating, “We look forward to working with Vasilakis SA and SWOT Hospitality to introduce the brand’s legacy of extraordinary hospitality, thoughtful design, and enriching well-being experiences to the island destination of Crete.”
Antonios Vasilakis, Owner of Vasilakis SA, echoed Briet's sentiments, emphasizing the alignment of JW Marriott's values with the project's vision and the confidence in the brand's ability to redefine luxury hospitality in Greece.
“We are delighted to announce the opening of the first JW Marriott resort in Greece, marking a significant milestone for our company. The collaboration with SWOT hospitality, marked by their expertise and unwavering commitment, has already demonstrated the success that this project is destined for,” says Antonios Vasilakis
Designed by the acclaimed architecture firm Block722, the JW Marriott Crete Resort & Spa is poised to seamlessly blend modern elegance with authentic Cretan heritage. The resort will offer 160 exquisitely appointed luxury guestrooms, with all suites and villas boasting private pools or jacuzzis for an indulgent retreat.
The JW Marriott Crete Resort & Spa is set to be located on the outskirts of Chania, a picturesque medieval town in Greece, nestled along the stunning Marathi Beach renowned for its pristine, shallow waters.
Envisioned wellness spaces within the resort, including the serene JW Garden and five distinct culinary venues, including a traditional Cretan restaurant and beachside dining, invite guests to immerse themselves entirely in the present moment. Additional amenities include multiple swimming pools, a state-of-the-art fitness center, a beach club, spa facilities, and curated Family by JW experiences, ensuring an unforgettable stay for guests of all ages.
The JW Marriott Crete Resort & Spa heralds a new era of luxury hospitality in Greece, promising an unparalleled blend of sophistication, comfort, and authentic experiences against the stunning Cretan coastline.
Stars Desk is a proud member of Marriott Luminous and Stars' proprietary travel agency programs, which are designed to present the highest level of service, experience, and amenities and drive loyalty for the most valued customers.
